Belize Tourism Board reports progress and changes in tourism industry

The Belize Tourism Board held the 12th Annual Industry Presentation, where it launched their marketing logo and new three-year tourism campaign after months of research and dialogue with key stakeholders and partners, and unveiled the 2013-2015 Action Plan, which seeks to strategically position Belize through innovative, industry targeted sub-branding of the overall new identity for Belize.

At the event, Minister of Tourism and Culture of Belize Hon. Manual Heredia Jr. highlighted the achievements of the Belize Tourism Board, and noted that there was an increase of tourism arrivals in the country, despite the challenges.

Minister of Tourism stated that Belize’s tourism industry growth was far greater than expected in 2012. He said that all airlines servicing Belize have indicated that flight destination to Belize were sold from December 15, 2012 to January 15, 2013. Also, the Philip S.W. Goldson International Airport (PGIA), serving the Belize city, reported an increase of 16% arrivals in 2012 compared to 2011.

Hon. Heredia stated that, despite the encouraging increase in tourism, perhaps even greater accomplishment in 2012 was the approval of the National Sustainable Tourism Master Plan which serves as a guide to improve systematic framework in the development and improvement of the tourism industry.

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